Doing a test purchase for your WordPress or Magento store?
Use the following test credit card numbers:

• Visa 4111111111111111
• MasterCard 5555555555554444
• American Express 378282246310005

Use any expiration date in the future and as the CVV/CVC/verification code use 123 or 000.

Up-sell Products

Up-sell products are items that your customer could buy instead of the product that he is viewing. These products may be of a better quality, more expensive, be more popular or produce a higher profit margin. The Up-sell products are displayed under the product description on the products page. Even if you can’t think of any up-sell products it’s a great way to promote some random other articles. So make sure you’ve selected some up-sell products!

Related Products

Related products are products which can be purchased in addition to the item the customer is viewing. Related products are mostly displayed in the right column of your online store.

Cross-sell Products

Cross-sell products appear on the shopping cart page. These products are displayed as cross-sells to the items already in the shopping cart. Think of them as the impulse buys we do, like the magazines and Mars bars while filling up the car.

Where to find in the back-end?

Log into your Magento back-end. Navigate to Catalog > Manage Products. Create a new product or select existing one, and simply hit the resp. Related Products, Up-sells and Cross-sells tab.

PROMO10

But avoid obvious codes like PROMO10 for 10% discount as you may find some clever customers guessing that PROMO25 gives them 25% discount!

Where do I manage my online shop?

After login into the admin area, you find your shop management on the left-hand side named ‘Products’.

Sales

All transactions that take place on your online shop. Search and filter options and download transaction results as a CSV file (for importing into spreadsheets and other databases – if you want). The ‘Details’ link will open a page detailing the order, customer information, etc.

Transaction Status

• Order Received – an order was created but IPN (PayPal’s Instant Payment Notification) has either not gone through, or the user cancelled the order (most likely). If you use PayPal as payment gateway, and a customer goes through to the payment screen, but backs out at that point the order will show as Order Received. Store owners using PayPal must manually verify the payment.
• Accepted Payment – an order was created and IPN/Gateway (PayPal) has accepted the payment (money should be in your account).
• Job Dispatched – an order was created, payment was accepted (no gateways will mark your order as job dispatched, this is an option you manually can select to email your customer with a tracking ID – from your postage system).
• Closed Order – an order was created, payment was accepted, products to be shipped have been shipped away, so you can (manually) mark the order as closed.

If you have multiple transactions with the same details the chances are that user started a transaction, got to the gateway (PayPal) and decided to change either their cart contents or billing information, hence you may have multiple Order Received and one Accepted Payment.

Products

Add and edit products. The left column lists the products and the right column contains all fields for entering/editing product details.

Product fields

• Product name – make sure the product name is unique, since this is the identifying information you’ll receive when your customer places an order.
• Product description –  this is the description of the product.
• Additional description –  this will be in a collapsed area called ‘more details’ (or displayed directly when on single product page).
• Product tags – n/r
• Select categories/brands -  Choose which categories and/or brands your product should be listed under. You may choose as many as you like. The product will not be visible if it is not in at least one category.
• Price and stock control – n/r
• Shipping Details – n/r (are set in the shop settings)
• Variation Control – if the product has any variation sets, such as colour or size, you can add them here. Note that you can set different prices for the different variations.
• Advanced Options – n/r
• Product Images – choose ‘Select Files’ to upload a product image. It will be added to the uploads directory and a thumbnail will automatically be generated.
• Product Download – if you are selling a digital product

Categories

A way to organize your product catalogue into manageable divisions.

Variations

Variations are things that can vary in a single product. Different sizes (small, medium and large) for example. You can add more than one set of variations (e.g. colours as well as sizes) to your product if needed.

Marketing

• Coupons – set up discount codes that people can enter on your checkout page. These discounts will subtract the discount amount from their shopping cart accordingly.
• Marketing Settings – n/r
• RSS Address – n/r